Although Semrush is an exceptional SEO tool that is used by over 10 million people across the world, there are still a few more SEO tools that are great alternatives to Semrush. So in this post, we’ll cover some of the best alternatives to Semrush (including free alternatives). But before talking about its alternatives, let’s first quickly cover the various awesome features offered by Semrush. That way, you can compare Semrush features with other alternatives listed here. It also offers you the most accurate keyword search volume data along with an incredible keyword position tracking tool that accurately tracks your keyword rankings. You’ll also get daily ranking updates to your email so you can always keep an eye on your keyword rankings. Semrush offers you a BIG keyword database which gives you access to over 20 billion keywords (and their keyword database is growing rapidly). That means you can find a ton of useful keyword ideas for both SEO and PPC campaigns. As a matter of fact, Semrush has the #1 BIGGEST keyword database in the world right now. If you’re looking for a free trial, use the following link to grab Semrush free for 30 days. Toxic/bad backlinks can hurt your organic rankings. You should always keep a track of your backlink profile to remove all the unwanted toxic links from your site for better rankings. Fortunately, Semrush helps you easily discover toxic links on your site so you can use the Google Disavow tool to improve your organic rankings. Semrush offers dozens of useful tools under one roof. One good reason to consider Semrush over other SEO tools is that it offers you a “Content Marketing Platform”. From topic research to writing, optimization, and tracking your content performance – it takes care of everything. It’s the ULTIMATE tool for all your content marketing needs. Here’s an exclusive link to Semrush where you can get 30 days free trial worth $119.95 One of the best things about SEO is, you get access to so many free SEO tools but the only unfortunate thing is that it’s almost impossible to tell the best SEO tool (when you’ve too many choices). If you’re following BloggersPassion for a while, you already know that we love the Semrush tool because of its ability to perform everything from keyword research to backlink analysis to site audits and many more. But it’s a bit expensive which costs you around $119.95 per month. Click This Link if you want to give a try to Semrush Pro Version worth $119.95 free for the next 30 days before moving to its alternates. You can read my unbiased review of Semrush from here. So if you’re looking for top Semrush competitors, this post is a treat for you where you’ll discover the top 10 websites like Semrush. Let’s find them out. Quick note: We’ve updated the list of top Semrush alternatives with a new section where you can find some of the free alternatives to Semrush.
Top 10 PREMIUM Semrush Alternatives & Competitors
The very first alternative to Semrush we have in our ultimate list of Semrush alternatives is Serpstat. Serpstat is one of the best and most affordable Semrush competitors that you can use to perform competitor analysis, keyword research, position tracking, site audit, and backlink research with ease (full review here).
Why should you go for Serpstat?
Here are some of the reasons why Serpstat could be your first choice as a Semrush alternative. Great companion for site audits Instead of using multiple tools for your growth campaign, get everything under the hood in a single platform. Serpstat can be used for so many things from keyword research to backlinks analysis but the major reason to go for it is the ability to perform a thorough audit of any website and even each page of the website separately. Quick note: You can control how frequently you can perform site audits using Serpstat. You can do it daily, weekly, or monthly to find and fix all your website SEO-related issues to get better search rankings and give a better experience to your website visitors. Discover all your lost backlinks: If you’re into SEO for a while, you know the importance of backlinks, right? Building backlinks is critical however you also need to keep an eye on your lost backlinks. Only then, you can maintain a great link-building strategy to keep track of all your links to increase your overall SEO rankings. But how do you keep track of website lost backlinks? Serpstat lets you find all your lost backlinks with ease so you can find ways to reclaim your lost backlinks. You can simply use their Backlink Analysis feature and when you click on the “Lost Backlinks” section, you’ll find a report which contains all of the backlinks of your site that are lost over the last 3 months along with linking URLs, acceptor URLs, anchors, link type, flow metrics and the date of loss at one go. Website loading speed issues: If you don’t know what causes your website speed to load slower and if you’re looking for ways to increase your website speed, the Serpstat website speed feature can help you with that. You can easily find out all the details like image optimization, browser caching, compression errors, etc to speed up your loading times. Identify excessive redirect issues: You can use the Serpstat site audit feature to find all the redirect issues your site has. You can find all the redirect issues including 301, 303 redirect issues, etc, and direct them into the destination page with direct links. Identify duplicate content or pages: With the Serpstat site audit feature, you can easily find all the duplicate (or repeated) title tags on your site so you can either remove them or update those title tags with unique titles. You can also find all the images with missing alt tags, missing meta description posts, lengthy title tag errors, etc. One simple way to get rid of your duplicate content such as repeated title tags or meta description is to set meta tags «rel=canonical» and «meta name=”robots” content=”noindex, nofollow”» on the duplicate pages otherwise, you can simply use Google’s Disavow tool to get rid of bad content or links from your site. Find broken links: If your site has 404 error pages (also known as dead links or broken link pages), it can literally hurt your SEO rankings and even lead to site penalization if they are excessive. Here’s where the Serpstat site audit feature helps you find all the broken links of your site so you can easily fix them or redirect them to some other working pages on your site. Great for keyword research Whether you agree to it or not, keyword research is the key to getting better search rankings on Google. With Serpstat, this becomes much easier as it has databases of every country of the world and increased their number of analyzed domains. Its Google USA database is 3.7B now, which is rather more than Semrush’s one. Also, here you find a ton of long-tail keywords, LSI keywords along with the search volume, and all the other relevant information and keywords to grow your search traffic and this also works exactly like a great Keyword Spy alternative. You can use the Serpstat keyword research feature to find all the LSI keywords that you want to rank for and you’ll find important metrics like;
Search volume: This tells you how many people are searching for the keyword monthly so you can filter low competitive keywords easily. CPC: Also known as Cost Per Click which tells how profitable your keywords are. The high CPC a keyword has, the more money you can make from using and ranking for those keywords. Competition in PPC etc.
Find hot topics before your competitors: use Keyword trends tool to see popular requests in a specific city and for a specific date for the last month. The popular topics your competitors have not discovered yet can be used for creating articles, video reviews, and analytical materials. Take care of your business in local search: you no longer need to manually enter the information about your business in dozens of business directories – with Local SEO tool you can update the information once and sync it across all other directories. Additionally, you can even reply to reviews straight from the tool and post news. Of course, you’re able to analyze how’s your business doing in local search with statistics on the dashboard. Batch analysis: to understand whose strategy is doing better among your competitors we need to compare them, but how? Serpstat took care of it and included Batch analysis tools in their features. In Domain batch analysis you can create a project with a list of domains and see metrics for all domains in a table. You can check search analytics parameters as well as backlinks indicators, for example, a number of keywords in SEO and PPC, lost keywords, ads, visibility, SDR, a number of referring domains and links, IP addresses, subnets, image links, and more. You can compare keywords in a similar manner in Keyword batch analysis. Import a list of keywords and check their volume, CPC, competition in PPC, and difficulty in SEO in bulk. Apart from the above features, here’s a list of all the features that you get with Serpstat. Serpstat Pros: Serpstat Cons: Serpstat Pricing: It offers 4 pricing plans: Lite: This is the basic plan that costs you $69 per month where you can perform 4,000 queries per day and you can track up 15,000 keywords with this plan. This plan is better for starters and those who want to explore more about the features of Serpstat before jumping into the advanced pricing plans it offers. Standard: This plan costs you $149 per month where you can perform 5,000 queries per day and you can track up to 60,000 keywords with this plan. You can perform in-depth SEO analysis with these plan’s features and limits. Advanced: This plan costs you $299 per month where you can perform 8,000 queries per day and you can track up 150,000 keywords along with chat support with this plan. Enterprise: This plan costs you $499 per month where you can perform 12,000 queries per day and you can track up 300,000 keywords along with phone support and chat support with this plan. Read: Serpstat Coupon Code + 7 Days Free Trial SE Ranking is one of the affordable alternatives to Semrush. It offers a wide range of SEO tools including keyword research, website audits, backlink checking, competitor analysis, and more.
Why should you use SE Ranking?
Here are a few major reasons to use SE Ranking over other SEO tools. Feature packed: SE Ranking is a fully feature-packed SEO toolkit that offers a lot of tools under one roof including; 100% accurate keyword tracking: One major reason most people use SE Ranking is its ability to accurately track keyword rankings. You can track keyword rankings in any location and device across major search engines with 100% accuracy. Want to find out more about SE Ranking? Read our in-depth SE Ranking review to know more about this amazing tool. SE Ranking Features: SE Ranking Pros: SE Ranking Cons: SE Ranking Pricing: SE Ranking offers the following three pricing packages.
- Essential: This plan costs you $31.20 per month where you get the following features.
Create up to 10 websites Website audit for 40,000 pages Monitor 6000 backlinks Track up to 250 keywords On-Page Checker for 10 pages
- Pro: This plan costs you $71.20 per month where you get the following features.
Create an unlimited number of websites Website audit for 250,000 pages Monitor 30,000 backlinks On-Page Checker for 30 pages You can monitor up to 100 pages for changes Access to white label reports
- Business: This plan costs you $151.20 per month where you get the following features.
Create an unlimited number of websites Website audit for 700,000 pages Monitor 90,000 backlinks On-Page Checker for 100 pages You can monitor up to 250 pages for changes Access to white label reports and API
Next, we have SpyFu as an alternative to Semrush. If you’re looking for tools like Semrush, SpyFu is a great choice as it is considered one of the most powerful SEO tools for keyword research & competitor analysis. You can do everything from keyword research to PPC analysis to influencer marketing using the SpyFu SEO tool which makes it one of the best affordable alternatives to Semrush.
Why should you consider using this SEO tool?
Here are the 3 major features that make SpyFu one of the best alternatives to the Semrush tool.
- Perform expert-level keyword research with SpyFu With SpyFu, you can easily perform expert-level research for finding profitable keyword ideas that can increase your search engine traffic and website sales. Discovering the new keywords that are profitable is the key to generating more sales for any website. With SpyFu keyword tools, you can easily find long-tail keywords by keyword volume and keyword difficulty.
- Ultimate tool for competitor keyword analysis SpyFu has a special feature called Kombat which you can use to find all the profitable keywords and ad keywords used by your competitors. If you’re still struggling to increase your traffic and sales and if you want to uncover all the hidden keywords used by your competitors on their sites to boost their sales and traffic, Kombat is a great addition for you. With it, you can find all the hidden keywords that are;
Used by your competitors Keywords that are bought by your competitors Your competitors PPC ads etc
- Great for PPC competitor research PPC keywords are those keyword elements that you or your competitors use for PPC (Pay Per Click) advertising and they are also known as AdWords keywords. Finding profitable PPC keywords is the key to generating more clicks and sales within a limited budget. Here’s where SpyFu PPC keyword research can help you with it where you can quickly get any website’s PPC keywords for direct answers about what to add to your own PPC campaigns and get new ideas and estimate costs for those PPC keywords to save more and get better results from search. You can also quickly analyze any of your competitors’ PPC keywords where you can find out;
All the PPC keywords bought by your competitors Estimated monthly budget spent on PPC keywords Easily find out for how long your competitors are doing PPC campaign to drive more visitors from search through ads
Pros of SpyFu: Cons of SpyFu: Read: SpyFu Review: Is It Best Tool for Competitor Analysis? SpyFu Pricing: SpyFu offers 3 pricing plans which are listed below. Let’s briefly talk about SpyFu pricing plans now so you can choose which plan works best for you. Basic: It’s the basic plan that costs you $33 per month (billed annually) and you can do unlimited keyword searches, data exports along with 250 sales leads & domain contacts, 5k weekly tracked keyword rankings, and 10k top lists results. Professional: This is perfect for medium-sized websites and professional bloggers that cost you $58 per month (billed annually) Apart from those features, you’ll also get 500 sales leads & domain contacts, 15k weekly tracked keyword rankings, 50k top lists results along with 10k API rows returned. Team: This can also work like a Keyword Spy alternative that costs you $199 per month (billed annually) where you’ll get all the features from the Professional plan which is stated above. Apart from that, you’ll also get access to 2000 sales leads & domain contacts, 40k weekly tracked keyword rankings, 75k top lists results, and 10k API rows returned with this plan. If you’re not happy with their features or pricing, you can cancel anytime via Email, LiveChat, or Phone and SpyFu also offers 30 days money-back guarantee (no questions asked). Browse More:
SpyFu vs Semrush: Which is Better for Competitor Research? SpyFu Competitors: Best SpyFu Alternative Tools for 2023
It is one of the fastest-growing SEO companies that offer a lot of SEO tools that you can use to do everything from keyword research to SEO analysis to technical audits. It is also a great alternative to Semrush you can use to grow your traffic.
What’s so special about Web CEO?
Ultimate keyword research tool with great features Web CEO SEO tools offer excellent keyword research features with unlimited keyword suggestions and that’s what sets apart this tool from its rivals that put limits on the number of keyword suggestions. It also gives you local SEO keyword suggestions if you want to rank for local keywords. This is best suited if you’re running an eCommerce store or creating an online business to collect leads and emails in your local areas. You can also perform competitor keyword analysis using their tool where you can find a ton of relevant and highly profitable keywords that your competitors are ranking for. This information can be really useful to know your competitors’ keyword strategies and outrank them easily with your own SEO strategies. You can also perform technical SEO analysis where you can find all the issues, errors, warnings, broken links, etc on your site to improve your user experience and site’s visibility in search engines. A DIY checklist to master your SEO strategy One of the great things about using Web CEO SEO tools is that it gives you a DIY checklist with every pricing plan. This checklist includes everything from keyword research to backlinks to SEO to social media promotion. For instance, you can use their blogging checklist to find effective ways to promote your content to get wide reach, social shares, and links to your content. So let’s now talk about some more features of Web CEO so you’ll get a better idea about whether it’s worth your money or not. Web CEO Pros: Web CEO Cons: Web CEO Pricing: It offers 3 pricing options which include; Ahrefs is undoubtedly the #1 Semrush competitor. Ahrefs quickly gaining popularity among leading SEO tools and it is considered as one of the most popular Semrush alternatives because it offers similar features at similar pricing plans. You can perform everything from backlink checking to keyword analysis to competitor research with accurate data (read our complete Semrush Vs Ahrefs review).
What makes Ahrefs a great Semrush competitor?
Here are a couple of benefits of using the Ahrefs tool. The most accurate keyword research tool Their keyword explorer tool gives you all the metrics like:
Keyword difficulty Monthly average search volume Clicks Global search volume Keyword ideas etc
Let’s explore some of the metrics that Keyword Explorer offers you. Keyword difficulty: Ahrefs keyword difficulty score is what tells you how hard it is for you to rank for a keyword. It is calculated between 0 to 100 and 100 being the hardest to rank for and 0 being the easier to rank for a keyword. So while doing keyword research, this metric plays a key role to pick low-hanging keywords (as a rule of thumb, pick those keywords below 50 KD). Search volume: It also shows you the search volume of any particular keyword that you’re trying to rank for (along with the clicks that the top results are generating for that particular keyword). It also shows you paid ads, volume along the clicks for the keywords you’re trying to rank for on Google search. Keyword ideas: You can generate so many keyword ideas that are relevant to your primary keyword idea which allows you to find Phrase matches, Having the same terms; Also rank for; Search suggestions (autosuggest) to come up with more relevant keyword ideas. Their content explorer helps you find the most popular content You can easily find the most popular and shared content for any topic using Ahrefs content explorer feature. You can easily find the popular content by seeing the following metrics.
Social shares: These social shares data include social networks like Twitter, Facebook, LinkedIn and Pinterest. Organic search traffic: This helps you to analyse how many visits a given article is generating from search each month. Referring domains: This tells you how many unique websites are linking to that article that you’re looking for.
Get in-depth and highly useful information of any site with their Site Explorer feature If you want to find out the backlink profile or organic search engine traffic of any website in the world, you can use Ahrefs site explorer tool to do that. It gives you the most accurate information (I know it because I use several SEO tools for keyword tracking, analyzing backlinks, estimating search traffic of a site, etc) possible. With their Site Explorer feature, you can find out all the information like;
Total backlink count of any site (along with newly acquired and lost links) Organic search traffic (along with the keywords) Top performing pages Outgoing links from the site Paid search metrics (PPC keywords, ads etc)
Let us now quickly talk about how the above metrics from Site Explorer can help you easily analyze any website in the world. Total backlink count: You can find all the referring domains along with the links (both dofollow and nofollow links) of any website that you want to analyze. You can easily find new backlinks, lost backlinks, and broken links of any particular domain. You can also find out the content that’s generating more backlinks. Organic search traffic (along with the keywords): You can get the list of all the keywords that are generating traffic to a site or domain from search engines. You can also easily analyze all the progress of any particular website for specific keywords. You can check which pages of a website or domain are getting more traffic from searches. You can also find all the competing domains and pages that are ranking for the same keyword on search results. Outgoing links from the site: This gives you a list of all the domains and websites including URLs that your targeted website is linking to (along with the anchor text information). You can also easily find if any of their outgoing links are broken or not (so you can use the broken link building strategy to build quality links from that site) that you can also use as a SpyFu alternative. Paid search metrics (PPC keywords, ads, etc): You can easily find all the paid keywords that your targeted website is using on Google AdWords to get more visitors, leads, and sales to their sites. You can also find out all the ads that are showing up on Google search for any of your targeted websites or domain. Ahrefs Pros: Ahrefs Cons: Ahrefs Pricing: Ahrefs offers 4 pricing options which are mentioned below. Let’s talk about them now. Lite: This is the basic plan which costs you $79 per month where you can create 5 campaigns, add 1 registered user and track 300 keywords. Standard: This plan costs you $179 per month, perfect for bloggers who want to grow their search engine visibility where you can create 10 campaigns, add 1 registered user, and track 1,000 keywords. Advanced: This plan costs you $399 per month where you can create 25 campaigns, add 3 registered users and track 4,000 keywords. Agency: This is their most advanced plan which costs you $999 per month where you can create 100 campaigns, add 5 registered users and track 10,000 keywords. Read: Best Ahrefs Alternatives to Use in 2023 Are you looking for sites like Semrush? If yes, SEO PowerSuite is for you which is a powerful set of all-in-one SEO tools package which gives you access to keyword research, backlink analysis, site audits, rank tracker, etc at affordable prices (Read SEO PowerSuite Review here).
Why use SEO PowerSuite?
4 Tools in ONE package SEO PowerSuite is an SEO tool package that gives you access to 4 amazing tools at one price which includes the following.
Rank Tracker: You can get accurate results about where your keywords are ranking on Google search. It includes all the details like ranking data, keyword research, ranking reports, scheduled tasks etc. SEO SpyGlass: You can use this tool for backlink audits and competitor analysis. You can figure out all the backlinks of a site, perform anti-penalty audit and get backlink reports etc. Website Auditor: You can use this tool as a Semrush competitor for site auditing and complete on site SEO analysis. If you want to get higher rankings and optimize your keywords without getting penalised on Google, this tool can be so handy for you where you can perform website health check, page content optimization and crawling and indexing with reports. Link Assistant: If you want to control and manage all your backlinks at one place, this tool is useful for you. If you want bad links or broken links, you can use this tool to find and analyse all of them.
SEO PowerSuite Pros:
Keyword research Competitor analysis Website audits Link analysis Rank tracking
SEO PowerSuite Cons: SEO PowerSuite Pricing: Apart from the free version, SEO PowerSuite offers 2 pricing plans where you can get lifetime access to their SEO tools. Moz Pro is the industry-leading SEO package that gives you access to a ton of amazing SEO tools. Moz Pro helps you perform great keyword research to link analysis to page optimization with ease.
What makes Moz Pro a better alternative to Semrush in 2023?
Here are a few of the features that Moz Pro: Useful page optimization suggestions One of the most useful things about Moz Pro is its page optimization score. Just enter a keyword that you want to track and analyze the results along with the URL for the original blog post (your own page URL or your competitors) and when you hit the analyze button, the tool will generate a page score of up to 100. 100 is the best-optimized post. If a page is poorly optimized, it will give a low score along with the recommendations and also content suggestions to improve the page score further (by also helping you boost your search rankings of the keyword that you want to rank for). Here’s what it looks like; In the above screenshot, you’ll see all the things like:
Keyword URL Page optimization score Recommendations Solved issues Content suggestions
If your score is good, pick another keyword along with its URL and keep on improving your pages. If not, solve the recommendations along with the content suggestion the tool provides. It’s as simple as that. Best in the industry site audits Moz Pro which also works like a SpyFu alternative offers an incredible feature called Site Crawl Test which helps you easily audit any of your websites to find and fix all the SEO-related issues to boost your search rankings and traffic. This feature basically deals with all the website-related SEO issues such as duplicate content and titles, server redirects, errors in the title tag or URL, meta descriptions, pages that are blocked with Robots.txt, rel=canonical, etc. So it doesn’t matter which technical website SEO related mistakes your site has, you can easily find and fix them. You can also set crawl alerts to get instant notifications to your email whenever your site faces new technical-related issues (dead links, missing meta description, lengthy title tags, etc) so you can better optimize your content all the time. Apart from the above benefits, Moz Pro has a unique benefit that 99% of the other SEO tools don’t offer and that is giving you access to their Q & A forum. It’s a community of Moz associates and SEO experts where you can get information about SEO and find solutions to your website’s SEO-related needs. You’ll get access to a ton of SEO-related information to boost your search rankings, results, and website sales by getting access to their Moz Q & A forum. You’ll also get 24/7 support so if you are ever stuck, you are just a click away from getting help and support from their support staff. Moz Pro Pros: Moz Pro Cons: Moz Pro Pricing: Moz Pro offers 4 pricing options which are listed below. Let’s briefly discuss them now. Standard: If you’re just starting out and want to try their SEO tools and features, this plan is best for you which costs you $99 per month with limited features. Medium: With this plan, you’ll get full access to their keyword research tools without any limits which cost you $149 per month. Large: If you’re running a small business and want to grow your presence on search engines like Google, this is the best plan which costs you $249 per month. Premium: This gives you premium features like a massive crawl budget, and unlimited user seats per account and costs you $599 per month. Moz Pro has a 30-day money-back guarantee and it also offers a free account for every registered user to Moz tools that give you limited access to MozBar, Keyword Explorer, and Open Site Explorer for backlink research. You can find the list of all Moz alternatives from here. Read: Moz vs Semrush: An Honest Comparison By a Full-Time Blogger Majestic is one of the best Semrush alternative SEO tools which crawls over millions of URLs worldwide and has the biggest backlink database repository to help you improve your SEO.
What’s special about Majestic SEO tools?
Site Explorer feature gives you every tiny detail: With this look like Semrush, you can easily explore and analyze all the details of your own domain or your competitor’s domains. It gives you details about the link quality, trust flow, backlinks, anchor text, page information, etc. Here’s what it looks like. It gives you all the details of any domain you enter along with the topical trust flow, link quality, citation flow, etc. It has the largest backlink database index Majestic has the world’s largest backlink database index which crawls millions of URLs each month and you can also use their bulk backlink checker to analyze hundreds of backlinks at once. Majestic Pros: Majestic Cons: Majestic Pricing: It offers 3 pricing plans which are; Let’s talk about them now. Lite: This is the basic plan from Majestic which costs you $49 per month which is ideal for starters and domainers who want to get as much information as possible about domain backlinks, domain trust flow, etc metrics. Pro: This costs $99 per month and is ideal for professional bloggers, small businesses, and SEO enthusiasts. API: This is their advanced plan which costs $399 per month and is perfect for agencies and developers who want to get more information about links and can register up to 5 users per account. Majestic offers 7-day money-back guarantee and it also offers free chrome and firefox extensions for all the users to analyze backlinks of a site (with limits). It is considered one of the most trusted SEO tools for keyword research, rank tracking, and competitor analysis which is used by thousands of SEO experts worldwide.
What makes Wordtracker a great Semrush alternate?
Generate thousands of potential keywords Using Wordtracker for keyword research is really easy and simple. Just enter any keyword or topic idea of your choice on their dashboard and it will give you all the important and necessary information like;
Keyword suggestions SERP preview Search volume for the keyword Difficulty to rank for that particular keyword
Wordtracker Pros: Wordtracker Cons: Wordtracker Pricing:
Bronze (costs you $27 per month) Silver (costs you $69 per month) Gold (costs you $99 per month)
Browse More:
Semrush Coupon Code 2023 + FREE eBook!
BuzzSumo is one of the top SEO and social media tools used by millions of users worldwide to find popular content, find backlink opportunities, influencer outreach, brand monitoring, etc.
Why should you use BuzzSumo over other tools?
The ability to find proven content Hands down, creating great content that’s proven to work is the fastest way to generate more traffic and sales to any website. Here’s where you need to find proven content that goes viral but how can you figure out which content performs well? Well, with BuzzSumo the answer is easy. You can find popular content in any industry by sorting out the backlinks, social media shares, etc. Just enter a keyword or topic of your choice and it will give you all the articles, videos, links, or other content with more social shares and backlinks so you can easily pick a topic for your content creation. To put it simply, BuzzSumo is a great tool for all content creators to find high-performing content in any industry so you can create highly shareable and link-worthy content without wasting your time and energy. You can sort out the popular content by:
Facebook shares Backlinks count LinkedIn shares Twitter shares Pinterest shares
Great tool for influencer marketing The majority of the people use BuzzSumo for influencer marketing. We all know how important and essential it is to network with influencers. Just one tweet from a popular influencer in your industry can literally change your online fate. If you’re still not doing it, you’re making a big mistake. With BuzzSumo, you can find and analyze influencers in any industry with ease. Just enter a topic or keyword to find all the influencers in your niche to start networking with them. BuzzSumo has great filters to easily filter out all the influencers and sharers by reach, authority, influence, and engagement. Apart from the above features, BuzzSumo can also be used for competitor research to find out where your content or website stands among your competitors. You can easily find out the most important things like;
Who is sharing the content What content is getting more shares, links or traction Which social media sites are generating more shares to your competitors etc.
BuzzSumo Pros: BuzzSumo Cons: BuzzSumo Pricing: Currently, BuzzSumo has 4 pricing plans. Pro: This is the basic plan that costs you $79 per month where you can run unlimited content searches and get alerts for up to 5000 mentions. Plus: a plan that costs you $139 per month where you can run unlimited content searches and get alerts for up to 10,000 mentions. Large: a plan that costs you $239 per month where you can run unlimited content searches and get alerts for up to 20,000 mentions. Enterprise: a plan that costs you $499 per month where you can run unlimited content searches and get alerts for up to 50+ alerts and unlimited mentions. This is a great tool that you can use to perform SEO-related tasks, social media tasks, and PPC with ease.
Is Raven a great SEO tool?
Monitor backlinks with ease Raven tools link manage helps you easily monitor all of your backlinks at one place so you can eliminate all the bad links that are causing your site damage in search results. Even it notifies you whenever you get a new incoming link to your site or you’ll get notified whenever someone removes a link to your site – this will be handy in managing all your backlinks profile effortlessly. Research competitors to outrank them on Google search The great thing about using Raven tools is that it uses the solid data from incredible SEO tools like Majestic, Moz, Google AdWords, and OpenCalais to give you great information about keywords, backlink,s and competitor analysis (so you don’t have to pay for those premium tools by getting access to Raven tools). Raven tools Pros: Raven tools Cons: Raven tools Pricing: ‘Raven Tools’ has 4 pricing options that include; Let’s quickly discuss Raven tools pricing plans so you can find the best package that suits your budget and website needs. Raven tools also works like Semrush. Start: is the basic plan that costs you $99 per month (billed annually) and you can add up to 4 users and it supports monthly crawls up to 400k. Grow: costs you $169 per month (billed annually) and you can add up to 8 users and it supports monthly crawls of up to 2 million. Thrive: costs you $249 per month (billed annually) and you can add up to 20 users and it supports monthly crawls of up to 5 million. Lead: costs you $399 per month (billed annually) and you can add unlimited users and it supports monthly crawls up to 7 million.
Top 4 FREE Semrush Competitors for 2023
Let’s now talk about some of the free Semrush alternatives and competitors that you can use in 2023. Although these free alternatives are NOT all-in-one SEO toolkits like Semrush or Ahrefs, they are helpful for keyword research, link analysis, site audits and so on. Ubersuggest is one of the best freemium keyword research tools out there. If you’re just getting started and looking for freemium tools to find better keywords, Ubersuggest is the perfect alternative to Semrush for you. To start, enter a domain or keyword on Ubersuggest. You can also pick a specific country if you’re looking to target a specific target audience. Click on the Search button to continue. Here’s what it looks like; Let’s take “fitness apps” as our example and here’s what we get. As you can see above, you’ll see keyword data including;
Search volume SEO difficulty (to rank for that particular keyword) Paid difficulty (estimated competition in paid search) Cost per click (CPC value of the keyword)
You’ll also notice above that, the average web pages that are already ranking in the top 10 results have an “x” amount of backlinks (which can help you easily identify how easy or hard it is to rank for a particular keyword). When you scroll down, you’ll see a list of all the keyword ideas for your target keyword phrase. As you can see, you’ll find different keyword metrics including;
Keyword trend Monthly search volume CPC
Apart from that, you will also get additional information including Related keyword ideas, Questions, Prepositions, and Comparisons for your targeted keywords. When you further scroll down, you’ll also get content ideas for your target keywords which includes information of;
Page title URL (competition for your keyword) Estimated visits Backlinks (approximate) Facebook and Pinterest shares
Did you know that you can now use Ubersuggest for performing site audits? Yes, here’s how. Just click on the “Site Audit” icon from the left (see the above image) and enter your domain to continue. Once you hit the search button, it instantly shows you;
On-page score of your site Organic monthly traffic Organic keywords (you’re already ranking for) Backlinks
It also gives you a “Health Check” report where you can find;
Critical errors (that should be rectified immediately) Warnings and Recommendations
So yes, Ubersuggest is one of the best SEO tools like Semrush as it offers you a ton of useful features to find better keywords, perform site audits, analyze backlinks, and so on. Although the data is NOT as accurate as paid tools, it’s definitely worth giving a try! Ubersuggest Pros: Ubersuggest Cons: Read: Ubersuggest vs Semrush: Which SEO Tool Is Worth Every Penny? Read: BEST Ubersuggest Alternatives for 2023 If you’re looking to find long-tail keywords, KeywordTool.io is a great free tool for you that generates up to 750 long-tail keywords for every search term. To get started, visit their site and type any keyword of your choice and hit Enter. You’ll instantly get a ton of keyword suggestions. For our example keyword, it’s giving us over 500 keyword ideas. Have a look. As you can see above, their free version provides you only long-tail keyword suggestions (with their pro version, you can get access to additional keyword data including search volume, trend, CPC value, competition, and even more keyword ideas). Another great reason to use KeywordTool.io for keyword research is it also helps you with “Related questions”. KeywordTool.io can also be used for YouTube keyword research. So if you’re running a YouTube channel and looking to come up with traffic-generating keyword phrases, it’s extremely helpful. As you can see above, for YouTube and Google search, we took the same example keyword i.e “How to lose weight”. But the good thing is, KeywordTool.io is showing us unique keyword ideas for each depending on the platform you choose (which itself indicates the keyword suggestions provided by the tool are completely accurate). Pros of KeywordTool.io: Cons of KeywordTool.io: Screaming Frog is a free tool used for site audits such as website crawling, finding broken links, creating sitemaps, and so on. It’s a desktop program that you need to install if you want to perform detailed audits of your site. To start, visit their site to download their program. Quick note: The Screaming Frog SEO Spider is available for Windows, Mac, and Ubuntu Linux. Once installed, enter your site URL and the tool will crawl the subdomain you enter and treat all other subdomains it encounters as external links by default. For example, by entering https://www.screamingfrog.co.uk in the ‘Enter URL to spider’ box at the top and clicking ‘Start’, the Screaming Frog www. subdomain will be crawled. Once crawled, it will show you a list of all the URLs on your site along with response codes, H1, H2 tags, meta keywords, images, Hreflang issues, and so on. You can easily find all the missing or duplicate meta descriptions along with missing or duplicate H1 tags that are affecting your website’s SEO. As you can see above, Screaming Frog identifies all the Missing or Duplicate issues apart from showing elements that exceed the optimal character length. You can also export the crawl path report if you want. The Screaming Frog SEO Spider is also helpful for creating XML sitemaps for your site and it allows you to create an XML sitemap or a specific image XML sitemap, located under ‘Sitemaps’ in the top-level navigation. Here’s how it looks like; So there you go. Screaming Frog is definitely one of the free Semrush alternatives and competitors which is primarily helpful for site audits and website link analysis. Pros of Screaming Frog: Cons of Screaming Frog Keyword Planner is the grandpa (read “oldest”) of all the keyword research tools and it is widely used for Google Ad keyword research. It is 100% free. Although Keyword Planner does not provide accurate keyword metrics such as average monthly searches but helps you identify a ton of RELEVANT keyword ideas for your ad campaigns, blog posts, etc. Once you’re on Keyword Planner, enter any keyword of your choice and hit “Get Results” It instantly shows you a ton of keyword ideas around your target keyword. As you can see above, you can find useful keyword data including;
Related keywords (sorted by relevance) Average monthly searches Competition Bid value for the keyword and so on
You can also add filters if you want to get specific keyword ideas for your ads or blog posts from Keyword Planner. As you can see above, you can add filters such as keyword text, competition, bid value, exclude specific keywords and so on to filter your keyword research. Pros of Keyword Planner Cons of Keyword Planner Read: Best Google Keyword Planner Alternatives for 2023
Is Semrush Still Worth Your Money?
So far we discussed some of the cheaper and free Semrush alternatives for your SEO needs but we still consider Semrush is one of the best (if not the only best) tools for all your marketing, SEO and website needs. So what are you still waiting for? Use the following link to try Semrush today. Site Audit: With the Semrush site audit feature, you can easily find and fix all your website issues which include duplicate content, no alt tags, missing meta description, broken links, redirection errors, etc. You can also easily discover toxic/bad backlinks on your site to grow your organic rankings. Keyword research: We use Semrush mainly for keyword research as it’s one of the top tools for finding great keywords which also provides metrics like search volume, relevant keywords, backlinks information, etc all in one place. It also offers accurate keyword volume data when compared to its competitors. It also has a HUGE keyword database of over 20 billion keywords (and growing). Competitor analysis: Semrush became popular because of its ability to perform competitor research with accurate information. Want to know your competitors’ search traffic? Want to know any website traffic? Want to know where your competitors are generating their backlinks from? You can get all that information using Semrush. It’s the ULTIMATE tool for competitor analysis. Here’s an exclusive link to Semrush where you can get 30 days free trial worth $119.95 Here are some of the pros and cons of Semrush: Pros: Cons: Here’s a quick comparison of Semrush, Ahrefs, and Moz which gives you an ultimate understanding of their features and pricing. Browse more SEO Tools:
Semrush Free Trial: Try Pro or Guru Account Free for 30 Days Worth Over $300 SEMrush vs Ahrefs: Which is best Tool? SEMrush vs LongTailPro: Comparison of best keyword research tools Moz vs Semrush: which is better SEO tool? Top Moz Alternatives You can try in 2023 Spyfu vs Semrush: which is better for competitor research? Best Ubersuggest Alternatives to Use in 2023 Best Screaming Frog Alternatives 2023
Final Thoughts
Semrush is definitely NOT for everyone. That’s the reason why we’ve provided you with a list of Semrush alternative tools that you can try. Although we love Semrush and highly recommend to everyone who wants to increase their search traffic and sales, we know there are a few more SEO tools that are worth giving a try. Did you find the above-mentioned Semrush alternatives useful? Or did we miss anything from the list? Share your thoughts in the comments below.
title: “14 Best Semrush Alternatives Competitors Free Paid Tool” ShowToc: true date: “2022-12-21” author: “Jeffery Jensen”
Although Semrush is an exceptional SEO tool that is used by over 10 million people across the world, there are still a few more SEO tools that are great alternatives to Semrush. So in this post, we’ll cover some of the best alternatives to Semrush (including free alternatives). But before talking about its alternatives, let’s first quickly cover the various awesome features offered by Semrush. That way, you can compare Semrush features with other alternatives listed here. It also offers you the most accurate keyword search volume data along with an incredible keyword position tracking tool that accurately tracks your keyword rankings. You’ll also get daily ranking updates to your email so you can always keep an eye on your keyword rankings. Semrush offers you a BIG keyword database which gives you access to over 20 billion keywords (and their keyword database is growing rapidly). That means you can find a ton of useful keyword ideas for both SEO and PPC campaigns. As a matter of fact, Semrush has the #1 BIGGEST keyword database in the world right now. If you’re looking for a free trial, use the following link to grab Semrush free for 30 days. Toxic/bad backlinks can hurt your organic rankings. You should always keep a track of your backlink profile to remove all the unwanted toxic links from your site for better rankings. Fortunately, Semrush helps you easily discover toxic links on your site so you can use the Google Disavow tool to improve your organic rankings. Semrush offers dozens of useful tools under one roof. One good reason to consider Semrush over other SEO tools is that it offers you a “Content Marketing Platform”. From topic research to writing, optimization, and tracking your content performance – it takes care of everything. It’s the ULTIMATE tool for all your content marketing needs. Here’s an exclusive link to Semrush where you can get 30 days free trial worth $119.95 One of the best things about SEO is, you get access to so many free SEO tools but the only unfortunate thing is that it’s almost impossible to tell the best SEO tool (when you’ve too many choices). If you’re following BloggersPassion for a while, you already know that we love the Semrush tool because of its ability to perform everything from keyword research to backlink analysis to site audits and many more. But it’s a bit expensive which costs you around $119.95 per month. Click This Link if you want to give a try to Semrush Pro Version worth $119.95 free for the next 30 days before moving to its alternates. You can read my unbiased review of Semrush from here. So if you’re looking for top Semrush competitors, this post is a treat for you where you’ll discover the top 10 websites like Semrush. Let’s find them out. Quick note: We’ve updated the list of top Semrush alternatives with a new section where you can find some of the free alternatives to Semrush.
Top 10 PREMIUM Semrush Alternatives & Competitors
The very first alternative to Semrush we have in our ultimate list of Semrush alternatives is Serpstat. Serpstat is one of the best and most affordable Semrush competitors that you can use to perform competitor analysis, keyword research, position tracking, site audit, and backlink research with ease (full review here).
Why should you go for Serpstat?
Here are some of the reasons why Serpstat could be your first choice as a Semrush alternative. Great companion for site audits Instead of using multiple tools for your growth campaign, get everything under the hood in a single platform. Serpstat can be used for so many things from keyword research to backlinks analysis but the major reason to go for it is the ability to perform a thorough audit of any website and even each page of the website separately. Quick note: You can control how frequently you can perform site audits using Serpstat. You can do it daily, weekly, or monthly to find and fix all your website SEO-related issues to get better search rankings and give a better experience to your website visitors. Discover all your lost backlinks: If you’re into SEO for a while, you know the importance of backlinks, right? Building backlinks is critical however you also need to keep an eye on your lost backlinks. Only then, you can maintain a great link-building strategy to keep track of all your links to increase your overall SEO rankings. But how do you keep track of website lost backlinks? Serpstat lets you find all your lost backlinks with ease so you can find ways to reclaim your lost backlinks. You can simply use their Backlink Analysis feature and when you click on the “Lost Backlinks” section, you’ll find a report which contains all of the backlinks of your site that are lost over the last 3 months along with linking URLs, acceptor URLs, anchors, link type, flow metrics and the date of loss at one go. Website loading speed issues: If you don’t know what causes your website speed to load slower and if you’re looking for ways to increase your website speed, the Serpstat website speed feature can help you with that. You can easily find out all the details like image optimization, browser caching, compression errors, etc to speed up your loading times. Identify excessive redirect issues: You can use the Serpstat site audit feature to find all the redirect issues your site has. You can find all the redirect issues including 301, 303 redirect issues, etc, and direct them into the destination page with direct links. Identify duplicate content or pages: With the Serpstat site audit feature, you can easily find all the duplicate (or repeated) title tags on your site so you can either remove them or update those title tags with unique titles. You can also find all the images with missing alt tags, missing meta description posts, lengthy title tag errors, etc. One simple way to get rid of your duplicate content such as repeated title tags or meta description is to set meta tags «rel=canonical» and «meta name=”robots” content=”noindex, nofollow”» on the duplicate pages otherwise, you can simply use Google’s Disavow tool to get rid of bad content or links from your site. Find broken links: If your site has 404 error pages (also known as dead links or broken link pages), it can literally hurt your SEO rankings and even lead to site penalization if they are excessive. Here’s where the Serpstat site audit feature helps you find all the broken links of your site so you can easily fix them or redirect them to some other working pages on your site. Great for keyword research Whether you agree to it or not, keyword research is the key to getting better search rankings on Google. With Serpstat, this becomes much easier as it has databases of every country of the world and increased their number of analyzed domains. Its Google USA database is 3.7B now, which is rather more than Semrush’s one. Also, here you find a ton of long-tail keywords, LSI keywords along with the search volume, and all the other relevant information and keywords to grow your search traffic and this also works exactly like a great Keyword Spy alternative. You can use the Serpstat keyword research feature to find all the LSI keywords that you want to rank for and you’ll find important metrics like;
Search volume: This tells you how many people are searching for the keyword monthly so you can filter low competitive keywords easily. CPC: Also known as Cost Per Click which tells how profitable your keywords are. The high CPC a keyword has, the more money you can make from using and ranking for those keywords. Competition in PPC etc.
Find hot topics before your competitors: use Keyword trends tool to see popular requests in a specific city and for a specific date for the last month. The popular topics your competitors have not discovered yet can be used for creating articles, video reviews, and analytical materials. Take care of your business in local search: you no longer need to manually enter the information about your business in dozens of business directories – with Local SEO tool you can update the information once and sync it across all other directories. Additionally, you can even reply to reviews straight from the tool and post news. Of course, you’re able to analyze how’s your business doing in local search with statistics on the dashboard. Batch analysis: to understand whose strategy is doing better among your competitors we need to compare them, but how? Serpstat took care of it and included Batch analysis tools in their features. In Domain batch analysis you can create a project with a list of domains and see metrics for all domains in a table. You can check search analytics parameters as well as backlinks indicators, for example, a number of keywords in SEO and PPC, lost keywords, ads, visibility, SDR, a number of referring domains and links, IP addresses, subnets, image links, and more. You can compare keywords in a similar manner in Keyword batch analysis. Import a list of keywords and check their volume, CPC, competition in PPC, and difficulty in SEO in bulk. Apart from the above features, here’s a list of all the features that you get with Serpstat. Serpstat Pros: Serpstat Cons: Serpstat Pricing: It offers 4 pricing plans: Lite: This is the basic plan that costs you $69 per month where you can perform 4,000 queries per day and you can track up 15,000 keywords with this plan. This plan is better for starters and those who want to explore more about the features of Serpstat before jumping into the advanced pricing plans it offers. Standard: This plan costs you $149 per month where you can perform 5,000 queries per day and you can track up to 60,000 keywords with this plan. You can perform in-depth SEO analysis with these plan’s features and limits. Advanced: This plan costs you $299 per month where you can perform 8,000 queries per day and you can track up 150,000 keywords along with chat support with this plan. Enterprise: This plan costs you $499 per month where you can perform 12,000 queries per day and you can track up 300,000 keywords along with phone support and chat support with this plan. Read: Serpstat Coupon Code + 7 Days Free Trial SE Ranking is one of the affordable alternatives to Semrush. It offers a wide range of SEO tools including keyword research, website audits, backlink checking, competitor analysis, and more.
Why should you use SE Ranking?
Here are a few major reasons to use SE Ranking over other SEO tools. Feature packed: SE Ranking is a fully feature-packed SEO toolkit that offers a lot of tools under one roof including; 100% accurate keyword tracking: One major reason most people use SE Ranking is its ability to accurately track keyword rankings. You can track keyword rankings in any location and device across major search engines with 100% accuracy. Want to find out more about SE Ranking? Read our in-depth SE Ranking review to know more about this amazing tool. SE Ranking Features: SE Ranking Pros: SE Ranking Cons: SE Ranking Pricing: SE Ranking offers the following three pricing packages.
- Essential: This plan costs you $31.20 per month where you get the following features.
Create up to 10 websites Website audit for 40,000 pages Monitor 6000 backlinks Track up to 250 keywords On-Page Checker for 10 pages
- Pro: This plan costs you $71.20 per month where you get the following features.
Create an unlimited number of websites Website audit for 250,000 pages Monitor 30,000 backlinks On-Page Checker for 30 pages You can monitor up to 100 pages for changes Access to white label reports
- Business: This plan costs you $151.20 per month where you get the following features.
Create an unlimited number of websites Website audit for 700,000 pages Monitor 90,000 backlinks On-Page Checker for 100 pages You can monitor up to 250 pages for changes Access to white label reports and API
Next, we have SpyFu as an alternative to Semrush. If you’re looking for tools like Semrush, SpyFu is a great choice as it is considered one of the most powerful SEO tools for keyword research & competitor analysis. You can do everything from keyword research to PPC analysis to influencer marketing using the SpyFu SEO tool which makes it one of the best affordable alternatives to Semrush.
Why should you consider using this SEO tool?
Here are the 3 major features that make SpyFu one of the best alternatives to the Semrush tool.
- Perform expert-level keyword research with SpyFu With SpyFu, you can easily perform expert-level research for finding profitable keyword ideas that can increase your search engine traffic and website sales. Discovering the new keywords that are profitable is the key to generating more sales for any website. With SpyFu keyword tools, you can easily find long-tail keywords by keyword volume and keyword difficulty.
- Ultimate tool for competitor keyword analysis SpyFu has a special feature called Kombat which you can use to find all the profitable keywords and ad keywords used by your competitors. If you’re still struggling to increase your traffic and sales and if you want to uncover all the hidden keywords used by your competitors on their sites to boost their sales and traffic, Kombat is a great addition for you. With it, you can find all the hidden keywords that are;
Used by your competitors Keywords that are bought by your competitors Your competitors PPC ads etc
- Great for PPC competitor research PPC keywords are those keyword elements that you or your competitors use for PPC (Pay Per Click) advertising and they are also known as AdWords keywords. Finding profitable PPC keywords is the key to generating more clicks and sales within a limited budget. Here’s where SpyFu PPC keyword research can help you with it where you can quickly get any website’s PPC keywords for direct answers about what to add to your own PPC campaigns and get new ideas and estimate costs for those PPC keywords to save more and get better results from search. You can also quickly analyze any of your competitors’ PPC keywords where you can find out;
All the PPC keywords bought by your competitors Estimated monthly budget spent on PPC keywords Easily find out for how long your competitors are doing PPC campaign to drive more visitors from search through ads
Pros of SpyFu: Cons of SpyFu: Read: SpyFu Review: Is It Best Tool for Competitor Analysis? SpyFu Pricing: SpyFu offers 3 pricing plans which are listed below. Let’s briefly talk about SpyFu pricing plans now so you can choose which plan works best for you. Basic: It’s the basic plan that costs you $33 per month (billed annually) and you can do unlimited keyword searches, data exports along with 250 sales leads & domain contacts, 5k weekly tracked keyword rankings, and 10k top lists results. Professional: This is perfect for medium-sized websites and professional bloggers that cost you $58 per month (billed annually) Apart from those features, you’ll also get 500 sales leads & domain contacts, 15k weekly tracked keyword rankings, 50k top lists results along with 10k API rows returned. Team: This can also work like a Keyword Spy alternative that costs you $199 per month (billed annually) where you’ll get all the features from the Professional plan which is stated above. Apart from that, you’ll also get access to 2000 sales leads & domain contacts, 40k weekly tracked keyword rankings, 75k top lists results, and 10k API rows returned with this plan. If you’re not happy with their features or pricing, you can cancel anytime via Email, LiveChat, or Phone and SpyFu also offers 30 days money-back guarantee (no questions asked). Browse More:
SpyFu vs Semrush: Which is Better for Competitor Research? SpyFu Competitors: Best SpyFu Alternative Tools for 2023
It is one of the fastest-growing SEO companies that offer a lot of SEO tools that you can use to do everything from keyword research to SEO analysis to technical audits. It is also a great alternative to Semrush you can use to grow your traffic.
What’s so special about Web CEO?
Ultimate keyword research tool with great features Web CEO SEO tools offer excellent keyword research features with unlimited keyword suggestions and that’s what sets apart this tool from its rivals that put limits on the number of keyword suggestions. It also gives you local SEO keyword suggestions if you want to rank for local keywords. This is best suited if you’re running an eCommerce store or creating an online business to collect leads and emails in your local areas. You can also perform competitor keyword analysis using their tool where you can find a ton of relevant and highly profitable keywords that your competitors are ranking for. This information can be really useful to know your competitors’ keyword strategies and outrank them easily with your own SEO strategies. You can also perform technical SEO analysis where you can find all the issues, errors, warnings, broken links, etc on your site to improve your user experience and site’s visibility in search engines. A DIY checklist to master your SEO strategy One of the great things about using Web CEO SEO tools is that it gives you a DIY checklist with every pricing plan. This checklist includes everything from keyword research to backlinks to SEO to social media promotion. For instance, you can use their blogging checklist to find effective ways to promote your content to get wide reach, social shares, and links to your content. So let’s now talk about some more features of Web CEO so you’ll get a better idea about whether it’s worth your money or not. Web CEO Pros: Web CEO Cons: Web CEO Pricing: It offers 3 pricing options which include; Ahrefs is undoubtedly the #1 Semrush competitor. Ahrefs quickly gaining popularity among leading SEO tools and it is considered as one of the most popular Semrush alternatives because it offers similar features at similar pricing plans. You can perform everything from backlink checking to keyword analysis to competitor research with accurate data (read our complete Semrush Vs Ahrefs review).
What makes Ahrefs a great Semrush competitor?
Here are a couple of benefits of using the Ahrefs tool. The most accurate keyword research tool Their keyword explorer tool gives you all the metrics like:
Keyword difficulty Monthly average search volume Clicks Global search volume Keyword ideas etc
Let’s explore some of the metrics that Keyword Explorer offers you. Keyword difficulty: Ahrefs keyword difficulty score is what tells you how hard it is for you to rank for a keyword. It is calculated between 0 to 100 and 100 being the hardest to rank for and 0 being the easier to rank for a keyword. So while doing keyword research, this metric plays a key role to pick low-hanging keywords (as a rule of thumb, pick those keywords below 50 KD). Search volume: It also shows you the search volume of any particular keyword that you’re trying to rank for (along with the clicks that the top results are generating for that particular keyword). It also shows you paid ads, volume along the clicks for the keywords you’re trying to rank for on Google search. Keyword ideas: You can generate so many keyword ideas that are relevant to your primary keyword idea which allows you to find Phrase matches, Having the same terms; Also rank for; Search suggestions (autosuggest) to come up with more relevant keyword ideas. Their content explorer helps you find the most popular content You can easily find the most popular and shared content for any topic using Ahrefs content explorer feature. You can easily find the popular content by seeing the following metrics.
Social shares: These social shares data include social networks like Twitter, Facebook, LinkedIn and Pinterest. Organic search traffic: This helps you to analyse how many visits a given article is generating from search each month. Referring domains: This tells you how many unique websites are linking to that article that you’re looking for.
Get in-depth and highly useful information of any site with their Site Explorer feature If you want to find out the backlink profile or organic search engine traffic of any website in the world, you can use Ahrefs site explorer tool to do that. It gives you the most accurate information (I know it because I use several SEO tools for keyword tracking, analyzing backlinks, estimating search traffic of a site, etc) possible. With their Site Explorer feature, you can find out all the information like;
Total backlink count of any site (along with newly acquired and lost links) Organic search traffic (along with the keywords) Top performing pages Outgoing links from the site Paid search metrics (PPC keywords, ads etc)
Let us now quickly talk about how the above metrics from Site Explorer can help you easily analyze any website in the world. Total backlink count: You can find all the referring domains along with the links (both dofollow and nofollow links) of any website that you want to analyze. You can easily find new backlinks, lost backlinks, and broken links of any particular domain. You can also find out the content that’s generating more backlinks. Organic search traffic (along with the keywords): You can get the list of all the keywords that are generating traffic to a site or domain from search engines. You can also easily analyze all the progress of any particular website for specific keywords. You can check which pages of a website or domain are getting more traffic from searches. You can also find all the competing domains and pages that are ranking for the same keyword on search results. Outgoing links from the site: This gives you a list of all the domains and websites including URLs that your targeted website is linking to (along with the anchor text information). You can also easily find if any of their outgoing links are broken or not (so you can use the broken link building strategy to build quality links from that site) that you can also use as a SpyFu alternative. Paid search metrics (PPC keywords, ads, etc): You can easily find all the paid keywords that your targeted website is using on Google AdWords to get more visitors, leads, and sales to their sites. You can also find out all the ads that are showing up on Google search for any of your targeted websites or domain. Ahrefs Pros: Ahrefs Cons: Ahrefs Pricing: Ahrefs offers 4 pricing options which are mentioned below. Let’s talk about them now. Lite: This is the basic plan which costs you $79 per month where you can create 5 campaigns, add 1 registered user and track 300 keywords. Standard: This plan costs you $179 per month, perfect for bloggers who want to grow their search engine visibility where you can create 10 campaigns, add 1 registered user, and track 1,000 keywords. Advanced: This plan costs you $399 per month where you can create 25 campaigns, add 3 registered users and track 4,000 keywords. Agency: This is their most advanced plan which costs you $999 per month where you can create 100 campaigns, add 5 registered users and track 10,000 keywords. Read: Best Ahrefs Alternatives to Use in 2023 Are you looking for sites like Semrush? If yes, SEO PowerSuite is for you which is a powerful set of all-in-one SEO tools package which gives you access to keyword research, backlink analysis, site audits, rank tracker, etc at affordable prices (Read SEO PowerSuite Review here).
Why use SEO PowerSuite?
4 Tools in ONE package SEO PowerSuite is an SEO tool package that gives you access to 4 amazing tools at one price which includes the following.
Rank Tracker: You can get accurate results about where your keywords are ranking on Google search. It includes all the details like ranking data, keyword research, ranking reports, scheduled tasks etc. SEO SpyGlass: You can use this tool for backlink audits and competitor analysis. You can figure out all the backlinks of a site, perform anti-penalty audit and get backlink reports etc. Website Auditor: You can use this tool as a Semrush competitor for site auditing and complete on site SEO analysis. If you want to get higher rankings and optimize your keywords without getting penalised on Google, this tool can be so handy for you where you can perform website health check, page content optimization and crawling and indexing with reports. Link Assistant: If you want to control and manage all your backlinks at one place, this tool is useful for you. If you want bad links or broken links, you can use this tool to find and analyse all of them.
SEO PowerSuite Pros:
Keyword research Competitor analysis Website audits Link analysis Rank tracking
SEO PowerSuite Cons: SEO PowerSuite Pricing: Apart from the free version, SEO PowerSuite offers 2 pricing plans where you can get lifetime access to their SEO tools. Moz Pro is the industry-leading SEO package that gives you access to a ton of amazing SEO tools. Moz Pro helps you perform great keyword research to link analysis to page optimization with ease.
What makes Moz Pro a better alternative to Semrush in 2023?
Here are a few of the features that Moz Pro: Useful page optimization suggestions One of the most useful things about Moz Pro is its page optimization score. Just enter a keyword that you want to track and analyze the results along with the URL for the original blog post (your own page URL or your competitors) and when you hit the analyze button, the tool will generate a page score of up to 100. 100 is the best-optimized post. If a page is poorly optimized, it will give a low score along with the recommendations and also content suggestions to improve the page score further (by also helping you boost your search rankings of the keyword that you want to rank for). Here’s what it looks like; In the above screenshot, you’ll see all the things like:
Keyword URL Page optimization score Recommendations Solved issues Content suggestions
If your score is good, pick another keyword along with its URL and keep on improving your pages. If not, solve the recommendations along with the content suggestion the tool provides. It’s as simple as that. Best in the industry site audits Moz Pro which also works like a SpyFu alternative offers an incredible feature called Site Crawl Test which helps you easily audit any of your websites to find and fix all the SEO-related issues to boost your search rankings and traffic. This feature basically deals with all the website-related SEO issues such as duplicate content and titles, server redirects, errors in the title tag or URL, meta descriptions, pages that are blocked with Robots.txt, rel=canonical, etc. So it doesn’t matter which technical website SEO related mistakes your site has, you can easily find and fix them. You can also set crawl alerts to get instant notifications to your email whenever your site faces new technical-related issues (dead links, missing meta description, lengthy title tags, etc) so you can better optimize your content all the time. Apart from the above benefits, Moz Pro has a unique benefit that 99% of the other SEO tools don’t offer and that is giving you access to their Q & A forum. It’s a community of Moz associates and SEO experts where you can get information about SEO and find solutions to your website’s SEO-related needs. You’ll get access to a ton of SEO-related information to boost your search rankings, results, and website sales by getting access to their Moz Q & A forum. You’ll also get 24/7 support so if you are ever stuck, you are just a click away from getting help and support from their support staff. Moz Pro Pros: Moz Pro Cons: Moz Pro Pricing: Moz Pro offers 4 pricing options which are listed below. Let’s briefly discuss them now. Standard: If you’re just starting out and want to try their SEO tools and features, this plan is best for you which costs you $99 per month with limited features. Medium: With this plan, you’ll get full access to their keyword research tools without any limits which cost you $149 per month. Large: If you’re running a small business and want to grow your presence on search engines like Google, this is the best plan which costs you $249 per month. Premium: This gives you premium features like a massive crawl budget, and unlimited user seats per account and costs you $599 per month. Moz Pro has a 30-day money-back guarantee and it also offers a free account for every registered user to Moz tools that give you limited access to MozBar, Keyword Explorer, and Open Site Explorer for backlink research. You can find the list of all Moz alternatives from here. Read: Moz vs Semrush: An Honest Comparison By a Full-Time Blogger Majestic is one of the best Semrush alternative SEO tools which crawls over millions of URLs worldwide and has the biggest backlink database repository to help you improve your SEO.
What’s special about Majestic SEO tools?
Site Explorer feature gives you every tiny detail: With this look like Semrush, you can easily explore and analyze all the details of your own domain or your competitor’s domains. It gives you details about the link quality, trust flow, backlinks, anchor text, page information, etc. Here’s what it looks like. It gives you all the details of any domain you enter along with the topical trust flow, link quality, citation flow, etc. It has the largest backlink database index Majestic has the world’s largest backlink database index which crawls millions of URLs each month and you can also use their bulk backlink checker to analyze hundreds of backlinks at once. Majestic Pros: Majestic Cons: Majestic Pricing: It offers 3 pricing plans which are; Let’s talk about them now. Lite: This is the basic plan from Majestic which costs you $49 per month which is ideal for starters and domainers who want to get as much information as possible about domain backlinks, domain trust flow, etc metrics. Pro: This costs $99 per month and is ideal for professional bloggers, small businesses, and SEO enthusiasts. API: This is their advanced plan which costs $399 per month and is perfect for agencies and developers who want to get more information about links and can register up to 5 users per account. Majestic offers 7-day money-back guarantee and it also offers free chrome and firefox extensions for all the users to analyze backlinks of a site (with limits). It is considered one of the most trusted SEO tools for keyword research, rank tracking, and competitor analysis which is used by thousands of SEO experts worldwide.
What makes Wordtracker a great Semrush alternate?
Generate thousands of potential keywords Using Wordtracker for keyword research is really easy and simple. Just enter any keyword or topic idea of your choice on their dashboard and it will give you all the important and necessary information like;
Keyword suggestions SERP preview Search volume for the keyword Difficulty to rank for that particular keyword
Wordtracker Pros: Wordtracker Cons: Wordtracker Pricing:
Bronze (costs you $27 per month) Silver (costs you $69 per month) Gold (costs you $99 per month)
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Semrush Coupon Code 2023 + FREE eBook!
BuzzSumo is one of the top SEO and social media tools used by millions of users worldwide to find popular content, find backlink opportunities, influencer outreach, brand monitoring, etc.
Why should you use BuzzSumo over other tools?
The ability to find proven content Hands down, creating great content that’s proven to work is the fastest way to generate more traffic and sales to any website. Here’s where you need to find proven content that goes viral but how can you figure out which content performs well? Well, with BuzzSumo the answer is easy. You can find popular content in any industry by sorting out the backlinks, social media shares, etc. Just enter a keyword or topic of your choice and it will give you all the articles, videos, links, or other content with more social shares and backlinks so you can easily pick a topic for your content creation. To put it simply, BuzzSumo is a great tool for all content creators to find high-performing content in any industry so you can create highly shareable and link-worthy content without wasting your time and energy. You can sort out the popular content by:
Facebook shares Backlinks count LinkedIn shares Twitter shares Pinterest shares
Great tool for influencer marketing The majority of the people use BuzzSumo for influencer marketing. We all know how important and essential it is to network with influencers. Just one tweet from a popular influencer in your industry can literally change your online fate. If you’re still not doing it, you’re making a big mistake. With BuzzSumo, you can find and analyze influencers in any industry with ease. Just enter a topic or keyword to find all the influencers in your niche to start networking with them. BuzzSumo has great filters to easily filter out all the influencers and sharers by reach, authority, influence, and engagement. Apart from the above features, BuzzSumo can also be used for competitor research to find out where your content or website stands among your competitors. You can easily find out the most important things like;
Who is sharing the content What content is getting more shares, links or traction Which social media sites are generating more shares to your competitors etc.
BuzzSumo Pros: BuzzSumo Cons: BuzzSumo Pricing: Currently, BuzzSumo has 4 pricing plans. Pro: This is the basic plan that costs you $79 per month where you can run unlimited content searches and get alerts for up to 5000 mentions. Plus: a plan that costs you $139 per month where you can run unlimited content searches and get alerts for up to 10,000 mentions. Large: a plan that costs you $239 per month where you can run unlimited content searches and get alerts for up to 20,000 mentions. Enterprise: a plan that costs you $499 per month where you can run unlimited content searches and get alerts for up to 50+ alerts and unlimited mentions. This is a great tool that you can use to perform SEO-related tasks, social media tasks, and PPC with ease.
Is Raven a great SEO tool?
Monitor backlinks with ease Raven tools link manage helps you easily monitor all of your backlinks at one place so you can eliminate all the bad links that are causing your site damage in search results. Even it notifies you whenever you get a new incoming link to your site or you’ll get notified whenever someone removes a link to your site – this will be handy in managing all your backlinks profile effortlessly. Research competitors to outrank them on Google search The great thing about using Raven tools is that it uses the solid data from incredible SEO tools like Majestic, Moz, Google AdWords, and OpenCalais to give you great information about keywords, backlink,s and competitor analysis (so you don’t have to pay for those premium tools by getting access to Raven tools). Raven tools Pros: Raven tools Cons: Raven tools Pricing: ‘Raven Tools’ has 4 pricing options that include; Let’s quickly discuss Raven tools pricing plans so you can find the best package that suits your budget and website needs. Raven tools also works like Semrush. Start: is the basic plan that costs you $99 per month (billed annually) and you can add up to 4 users and it supports monthly crawls up to 400k. Grow: costs you $169 per month (billed annually) and you can add up to 8 users and it supports monthly crawls of up to 2 million. Thrive: costs you $249 per month (billed annually) and you can add up to 20 users and it supports monthly crawls of up to 5 million. Lead: costs you $399 per month (billed annually) and you can add unlimited users and it supports monthly crawls up to 7 million.
Top 4 FREE Semrush Competitors for 2023
Let’s now talk about some of the free Semrush alternatives and competitors that you can use in 2023. Although these free alternatives are NOT all-in-one SEO toolkits like Semrush or Ahrefs, they are helpful for keyword research, link analysis, site audits and so on. Ubersuggest is one of the best freemium keyword research tools out there. If you’re just getting started and looking for freemium tools to find better keywords, Ubersuggest is the perfect alternative to Semrush for you. To start, enter a domain or keyword on Ubersuggest. You can also pick a specific country if you’re looking to target a specific target audience. Click on the Search button to continue. Here’s what it looks like; Let’s take “fitness apps” as our example and here’s what we get. As you can see above, you’ll see keyword data including;
Search volume SEO difficulty (to rank for that particular keyword) Paid difficulty (estimated competition in paid search) Cost per click (CPC value of the keyword)
You’ll also notice above that, the average web pages that are already ranking in the top 10 results have an “x” amount of backlinks (which can help you easily identify how easy or hard it is to rank for a particular keyword). When you scroll down, you’ll see a list of all the keyword ideas for your target keyword phrase. As you can see, you’ll find different keyword metrics including;
Keyword trend Monthly search volume CPC
Apart from that, you will also get additional information including Related keyword ideas, Questions, Prepositions, and Comparisons for your targeted keywords. When you further scroll down, you’ll also get content ideas for your target keywords which includes information of;
Page title URL (competition for your keyword) Estimated visits Backlinks (approximate) Facebook and Pinterest shares
Did you know that you can now use Ubersuggest for performing site audits? Yes, here’s how. Just click on the “Site Audit” icon from the left (see the above image) and enter your domain to continue. Once you hit the search button, it instantly shows you;
On-page score of your site Organic monthly traffic Organic keywords (you’re already ranking for) Backlinks
It also gives you a “Health Check” report where you can find;
Critical errors (that should be rectified immediately) Warnings and Recommendations
So yes, Ubersuggest is one of the best SEO tools like Semrush as it offers you a ton of useful features to find better keywords, perform site audits, analyze backlinks, and so on. Although the data is NOT as accurate as paid tools, it’s definitely worth giving a try! Ubersuggest Pros: Ubersuggest Cons: Read: Ubersuggest vs Semrush: Which SEO Tool Is Worth Every Penny? Read: BEST Ubersuggest Alternatives for 2023 If you’re looking to find long-tail keywords, KeywordTool.io is a great free tool for you that generates up to 750 long-tail keywords for every search term. To get started, visit their site and type any keyword of your choice and hit Enter. You’ll instantly get a ton of keyword suggestions. For our example keyword, it’s giving us over 500 keyword ideas. Have a look. As you can see above, their free version provides you only long-tail keyword suggestions (with their pro version, you can get access to additional keyword data including search volume, trend, CPC value, competition, and even more keyword ideas). Another great reason to use KeywordTool.io for keyword research is it also helps you with “Related questions”. KeywordTool.io can also be used for YouTube keyword research. So if you’re running a YouTube channel and looking to come up with traffic-generating keyword phrases, it’s extremely helpful. As you can see above, for YouTube and Google search, we took the same example keyword i.e “How to lose weight”. But the good thing is, KeywordTool.io is showing us unique keyword ideas for each depending on the platform you choose (which itself indicates the keyword suggestions provided by the tool are completely accurate). Pros of KeywordTool.io: Cons of KeywordTool.io: Screaming Frog is a free tool used for site audits such as website crawling, finding broken links, creating sitemaps, and so on. It’s a desktop program that you need to install if you want to perform detailed audits of your site. To start, visit their site to download their program. Quick note: The Screaming Frog SEO Spider is available for Windows, Mac, and Ubuntu Linux. Once installed, enter your site URL and the tool will crawl the subdomain you enter and treat all other subdomains it encounters as external links by default. For example, by entering https://www.screamingfrog.co.uk in the ‘Enter URL to spider’ box at the top and clicking ‘Start’, the Screaming Frog www. subdomain will be crawled. Once crawled, it will show you a list of all the URLs on your site along with response codes, H1, H2 tags, meta keywords, images, Hreflang issues, and so on. You can easily find all the missing or duplicate meta descriptions along with missing or duplicate H1 tags that are affecting your website’s SEO. As you can see above, Screaming Frog identifies all the Missing or Duplicate issues apart from showing elements that exceed the optimal character length. You can also export the crawl path report if you want. The Screaming Frog SEO Spider is also helpful for creating XML sitemaps for your site and it allows you to create an XML sitemap or a specific image XML sitemap, located under ‘Sitemaps’ in the top-level navigation. Here’s how it looks like; So there you go. Screaming Frog is definitely one of the free Semrush alternatives and competitors which is primarily helpful for site audits and website link analysis. Pros of Screaming Frog: Cons of Screaming Frog Keyword Planner is the grandpa (read “oldest”) of all the keyword research tools and it is widely used for Google Ad keyword research. It is 100% free. Although Keyword Planner does not provide accurate keyword metrics such as average monthly searches but helps you identify a ton of RELEVANT keyword ideas for your ad campaigns, blog posts, etc. Once you’re on Keyword Planner, enter any keyword of your choice and hit “Get Results” It instantly shows you a ton of keyword ideas around your target keyword. As you can see above, you can find useful keyword data including;
Related keywords (sorted by relevance) Average monthly searches Competition Bid value for the keyword and so on
You can also add filters if you want to get specific keyword ideas for your ads or blog posts from Keyword Planner. As you can see above, you can add filters such as keyword text, competition, bid value, exclude specific keywords and so on to filter your keyword research. Pros of Keyword Planner Cons of Keyword Planner Read: Best Google Keyword Planner Alternatives for 2023
Is Semrush Still Worth Your Money?
So far we discussed some of the cheaper and free Semrush alternatives for your SEO needs but we still consider Semrush is one of the best (if not the only best) tools for all your marketing, SEO and website needs. So what are you still waiting for? Use the following link to try Semrush today. Site Audit: With the Semrush site audit feature, you can easily find and fix all your website issues which include duplicate content, no alt tags, missing meta description, broken links, redirection errors, etc. You can also easily discover toxic/bad backlinks on your site to grow your organic rankings. Keyword research: We use Semrush mainly for keyword research as it’s one of the top tools for finding great keywords which also provides metrics like search volume, relevant keywords, backlinks information, etc all in one place. It also offers accurate keyword volume data when compared to its competitors. It also has a HUGE keyword database of over 20 billion keywords (and growing). Competitor analysis: Semrush became popular because of its ability to perform competitor research with accurate information. Want to know your competitors’ search traffic? Want to know any website traffic? Want to know where your competitors are generating their backlinks from? You can get all that information using Semrush. It’s the ULTIMATE tool for competitor analysis. Here’s an exclusive link to Semrush where you can get 30 days free trial worth $119.95 Here are some of the pros and cons of Semrush: Pros: Cons: Here’s a quick comparison of Semrush, Ahrefs, and Moz which gives you an ultimate understanding of their features and pricing. Browse more SEO Tools:
Semrush Free Trial: Try Pro or Guru Account Free for 30 Days Worth Over $300 SEMrush vs Ahrefs: Which is best Tool? SEMrush vs LongTailPro: Comparison of best keyword research tools Moz vs Semrush: which is better SEO tool? Top Moz Alternatives You can try in 2023 Spyfu vs Semrush: which is better for competitor research? Best Ubersuggest Alternatives to Use in 2023 Best Screaming Frog Alternatives 2023
Final Thoughts
Semrush is definitely NOT for everyone. That’s the reason why we’ve provided you with a list of Semrush alternative tools that you can try. Although we love Semrush and highly recommend to everyone who wants to increase their search traffic and sales, we know there are a few more SEO tools that are worth giving a try. Did you find the above-mentioned Semrush alternatives useful? Or did we miss anything from the list? Share your thoughts in the comments below.
